Until recently, some actors had one big hope. If film offers slowed down, they could easily shift to OTT projects.
At one stage, OTT platforms were also actively looking for known actors to headline original series.
But times have changed. Competition in the OTT space has increased, and platforms have become more selective.
A struggling hero recently tried to secure a major OTT project but failed to get a positive response.
Film offers for the actor have already reduced significantly. He has also started accepting character roles and has a good reputation as a performer.
However, success has continued to stay away from him.
Hoping to revive his career, the actor reportedly planned a big OTT project and approached executives who had been in touch with him earlier.
Interestingly, some of these platforms had once tried hard to produce an original series with him. Now, however, they are no longer interested.
The reason is not entirely related to the actor’s talent. The OTT market itself has become highly competitive.
Senior stars such as Rana Daggubati and Venkatesh are willing to work in original digital content. Actors such as Naga Chaitanya, Teja Sajja and Sundeep Kishan have also entered the OTT space.
With the right script, platforms can now approach a senior star like Nagarjuna or younger actors such as Naga Chaitanya and Sai Durgha Tej.
When so many popular options are available, they see little reason to invest heavily in an actor who has been struggling to deliver hits.
This thinking reportedly ended the hero’s hopes of landing a major OTT project.
Although a local OTT platform is said to have given him an open offer, the actor is apparently not interested in accepting it.
