No one can predict where negativity around a film will come from. In the past, several movies have faced unexpected backlash. Now, one recent film seems to have suffered the same fate and is struggling badly.
A small film was released recently. Though the actors were not big stars, the makers spent heavily on the project, especially on graphics and visual effects.
They took a big risk and released the film with confidence.
After release, the movie faced criticism over its content. Many viewers complained about the long runtime and some dragged-out scenes.
But that was not the only problem.
On social media, fans of a particular hero reportedly started targeting the film aggressively. They posted repeated negative comments, saying the film was bad and attacking the director personally.
There is a past connection behind this.
The director had earlier fallen out with that hero and, at one stage, openly criticised him. Whether the hero still remembers it or only his fans took it personally is not clear.
But the impact on the film is now clearly visible.
The movie has reportedly suffered nearly 60 per cent losses in theatres. At this stage, the makers are mainly depending on non-theatrical revenue to reduce the damage.
In the end, it appears that an old clash between a director and a hero may have returned in a different form — through fan trolling.
