He was once one of the biggest commercial directors in Telugu cinema, known for presenting heroes in larger-than-life roles and giving them memorable mass images.
Even today, he enjoys a loyal fan base among movie lovers and actors. However, a series of recent failures has placed him in a difficult position.
After delivering two consecutive flops, the veteran filmmaker completed a new film featuring an actor from a neighbouring film industry.
The movie was originally expected to be released nearly two months ago, but there has been little activity or promotional buzz since then.
The biggest hurdle appears to be the OTT deal. The film has reportedly not yet secured a digital streaming partner.
With even big-budget films such as Vishwambhara struggling to finalise OTT agreements, the situation is not entirely surprising.
According to industry sources, OTT platforms are offering much lower prices than the producers had expected.
Unwilling to sell the rights at a discounted valuation, the makers have decided to wait for a better offer.
As a result, both Vishwambhara and the veteran director’s film remain without finalised OTT deals.
Apart from the digital rights issue, financial constraints are also said to be delaying the release. Insiders claim that the lead actor has not yet received his full remuneration.
The producer-director is reportedly planning to clear the remaining payment only after the film’s business deals are completed.
Until the OTT agreement is finalised and the financial issues are resolved, the film is expected to remain on hold, with its release date continuing to be uncertain.
