Chennai Love Story is steadily building momentum ahead of its release.
The makers have been regularly unveiling songs and promotional content, and the response so far has generated decent traction among audiences, especially on social media.
The latest buzz surrounding the film is about its overseas business.
Industry sources reveal that the film has received a fancy offer of around Rs 4 crore for its overseas rights. However, the producers are reportedly holding out for a better deal and are said to be quoting Rs 4.5 crore.
Whether buyers agree to that valuation remains to be seen, but the negotiations indicate a fair level of confidence in the project.
Part of that confidence comes from the presence of Kiran Abbavaram in the lead role.
The actor has managed to build a reasonable following in the overseas market, particularly in the USA, thanks to the success and visibility of films like KA and K-Ramp.
Adding to the film’s appeal is producer Sai Rajesh, who continues to enjoy goodwill following the blockbuster success of his directorial venture Baby.
As a result, trade circles believe the film is entering the market with healthy expectations. However, everything ultimately depends on audience reception.
If Chennai Love Story manages to generate positive word of mouth after release, it could enjoy a strong and sustained box office run.
That remains the biggest hope for both the makers and prospective buyers. For now, all eyes are on how the film performs when it finally hits theatres.
