A producer who was once known for making bold statements whenever his films were released has suddenly gone into silent mode.
Most of his recent films failed at the box office, while several of his predictions and claims also turned out to be inaccurate, making him a frequent target of trolls on social media.
However, he maintained a relatively low profile with one of his recent productions. Apart from making one major statement, he did not create much hype around the film.
Even after the movie turned profitable at the box office, he continued to stay away from the spotlight.
This led to speculation that the producer might have actually lost money despite the film being declared a hit, particularly because it did not perform strongly outside the Telugu states.
However, industry insiders say the reality is quite different.
According to them, the producer made a substantial profit from the project, reportedly more than he earned from any of his recent productions.
The profit is said to be significant enough for the producer to quietly enjoy the returns and use the money for his personal investments and needs.
Perhaps that is also why he has chosen not to boast about the success this time.
After facing considerable trolling over his previous statements, the producer appears to have decided that staying silent is the safer and smarter option.