Before the release of Irumudi, Ravi Teja’s career was going through a rough phase. His recent films had struggled at the box office, and his market value had taken a hit.
In fact, Ravi Teja had agreed to significantly reduce his remuneration and opt for a share in the profits instead of demanding a hefty upfront paycheck. He followed the same model for Irumudi.
He also signed his next film with producer Dil Raju for a considerably reduced remuneration, along with a stake in the profits.
Interestingly, Ravi Teja could now end up earning more from Irumudi than his earlier standard remuneration because of the profit-sharing arrangement.
More importantly, producers are already showing renewed interest in working with him, and his remuneration is expected to rise significantly.
If Irumudi crosses the Rs 100 crore gross mark, Ravi Teja could once again command a much bigger paycheck for his future projects.
His recent films had also witnessed a substantial decline in OTT valuations.
Although Irumudi was acquired by Netflix long ago, the deal was reportedly helped largely by the Mythri Movie Makers brand, and the price was not considered particularly high.
The success of Irumudi could now change that equation. Going forward, producers are likely to seek higher OTT prices for Ravi Teja’s films, while the actor could also regain stronger bargaining power when it comes to his remuneration.
