Shiva Nirvana is currently caught between censor issues and promotional responsibilities. With just two days left for the release, he has very little time to focus on promotions.
The producers, meanwhile, have not been particularly active in facing the media.
At a time like this, who needs to step forward and take charge? The obvious answer is the hero, Ravi Teja.
But where is he? He has largely stayed away from the last minute promotional campaign. Apart from attending the pre-release event and participating in a group interview with anchor Suma, there has been very little from his side.
Ravi Teja has been going through a difficult phase with a string of flops, while this film has generated some positive buzz following its trailer.
In such a situation, how much responsibility should he take for promoting the film and connecting it with the audience?
He is not new to the industry. In fact, he is a senior hero who knows how the promotional game works. Venkatesh and Chiranjeevi, in their own ways, have also been actively shouldering the responsibility of their films and taking them to the audience.
When asked about Ravi Teja's limited media presence, an insider claimed that he is uncomfortable facing the media because he does not like dealing with unexpected questions.
However, another industry source offered a different explanation; Ravi Teja reportedly believes that being too accessible to every media journalist could dilute his stardom. If that is indeed the reason, the media may simply call it with a colloquial term "buildup."
Ultimately, only Ravi Teja knows the real reason. Is it fear, buildup, or something else?
