Chennai Love Story premiered on Thursday, and the film received mixed reactions after the second half, even though many viewers praised its first half.
However, what has surprised many is the wave of negative propaganda that quickly surfaced across social media and internet platforms.
According to industry observers, this negative campaign appears to have been initiated and amplified, as soon as the completion of premiere, by a few selective groups that are reportedly opposed to producers SKN and the team.
The makers have a strong fan base and supporters, but they also have their equal share of rivals.
Observers believe that these rival groups are behind the organized negative narrative surrounding the film. Their goal is nothing but to sabotage the film's box-office prospects.
In fact, this is not something unique to Chennai Love Story. Many films in recent years have faced similar online campaigns, particularly when their makers are perceived to belong to or be associated with certain industry groups.
READ: ‘Chennai Love Story’ Review: Fresh Romance, Familiar Finish (July 24, 2026)
Such social media trends have become increasingly common around major releases.
That said, the final verdict always depends on the content. If a film connects with the audience, no amount of negative publicity can stop its momentum.
Despite the online negativity, Chennai Love Story has reportedly registered impressive box-office collections.
The makers have successfully crossed the initial hurdle, and the film has emerged as a strong commercial success despite the negative campaign.
Chennai Love Story is directed by Ravi Namburi and stars Kiran Abbavaram and Gouri Priya in the lead roles. The film is produced by SKN and Sai Rajesh.
