Actress Kriti Sanon is facing criticism online after appearing in a Raksha Bandhan advertisement for jewellery brand GIVA.
The ad shows her in a traditional outfit with an off-white bralette-style blouse and draped skirt.
Some users disliked her outfit and said it was not suitable for Raksha Bandhan. They felt the styling did not match the traditional meaning of the occasion and questioned the advertisement’s presentation.
The ad also shows Kriti tying a rakhi to a dog. This upset some viewers, who said the campaign made the festival look less serious. Others felt the brand used an unusual idea to attract attention.
The criticism grew online, with some users calling the advertisement shameful and inappropriate.
They questioned both Kriti’s fashion choice and the brand’s creative decision. However, these comments reflect some social media users’ views.
Kriti has not publicly responded so far. The advertisement has created a debate about modern fashion, advertising ideas and how traditional Indian festivals should be presented in campaigns.
