Varun Tej can heave a big sigh of relief as his latest outing Korean Kanakaraju has achieved breakeven status within its first 3 days run, a big achievement for the actor and the team.
Confident about the film’s content, the makers opted for paid premieres, a decision that has clearly paid off.
The movie is now benefiting tremendously from positive word of mouth, with its hilarious entertainment bringing audiences to theatres.
Varun Tej and Satya’s combination delivers non-stop entertainment, while director Merlapaka Gandhi deserves credit for presenting the film as a proper theatrical entertainer.
Interestingly, Korean Kanakaraju is witnessing a strong upward trend at the box office. Day 2 collections surpassed Day 1, and Day 3 has gone on to record even bigger numbers than Day 2, a clear indication of the film’s growing momentum.
The movie had already recovered a major portion of its investment through its non-theatrical business, with the theatrical business requiring just around 12 crore to reach breakeven.
Korean Kanakaraju has now crossed that mark and is heading towards generating huge profits for all the parties involved.
The film also has a significant advantage going forward, particularly in the Nizam region, with the Bonalu holiday expected to boost footfalls on Monday. Bookings for the day are already looking very encouraging.
