Ram Charan has returned to Hyderabad after his recent trip abroad and is now gearing up to kick-start promotions for Peddi in a big way.
The actor is expected to dedicate the next few weeks entirely to the film’s promotional campaign.
As part of the strategy, the makers have reportedly planned the trailer launch event in Madhya Pradesh on May 16. This will mark the first major promotional event attended by Ram Charan for the film.
The move is said to be inspired by the aggressive North India promotional model successfully adopted for Pushpa 2: The Rule, starring Allu Arjun.
Despite receiving limited support from the Hindi belt for films like Acharya and Game Changer, Ram Charan is reportedly confident that Peddi has the potential to connect strongly with North Indian audiences.
The team is therefore planning multiple promotional events across key Hindi-speaking markets.
A grand pre-release event is also being planned in Hyderabad during the last week of May.
With around 25 days left for release, the makers are preparing an extensive nationwide promotional campaign.
