Chennai Love Story is officially scheduled for release on July 24, but the makers have made a smart move by opting for paid premieres on the evening of July 23.
This decision appears to be paying off, as the film has opened with encouraging advance bookings and positive initial response.
Over the years, evening premieres have consistently delivered better openings, especially for small and medium-budget films.
Unlike early morning shows that require audiences to begin their day at 8 a.m., evening premieres are far more convenient.
Moviegoers are generally more willing to watch a film after work or college, making 7:00 p.m. onwards an ideal time slot.
This trend has worked well for several films in recent times, and Chennai Love Story seems to be benefiting from the same strategy.
The film is beginning its paid premiere shows at 7:15 p.m. on July 23, and the initial footfalls look quite promising.
If the occupancy continues to improve through the evening and the word-of-mouth turns positive, the collections could witness a significant jump over the following days.
Starring Kiran Abbavaram in the lead, Chennai Love Story is directed by Ravi Namburi and produced by SKN in association with Sai Rajesh.
With decent pre-release anticipation and a favorable release strategy, the film has given itself a strong chance to build momentum right from its very first show.
