The legendary EVV Cinema banner is officially returning to film production, marking an emotional moment for Telugu cinema.
Founded by the late E V V Satyanarayana, the banner became synonymous with blockbuster family entertainers and memorable films such as Chala Bagundi, Maa Aavida Meeda Ottu Mee Aavida Chala Manchidi, Thotti Gang, Athili Sattibabu LKG and Fitting Master.
Now, actor Aryan Rajesh is reviving his father's prestigious production house in association with N.V. Krishna Reddy's NVR Entertainments.
The comeback project is an intense love drama inspired by true events, starring Harsh Roshan and Priyanka Achar in the lead roles.
After earning acclaim for Court, Harsh Roshan has emerged as one of the brightest young talents in Telugu cinema, and the film is expected to showcase yet another powerful performance from the actor.
The project is being directed by debutants Arun Balaji and Shree Ranjani, who aim to present an emotionally engaging love story set against a realistic backdrop. The film was recently launched with a formal pooja ceremony.
With a promising young cast, fresh filmmakers and two reputed production houses joining hands, the project has already generated curiosity and is expected to be one of the films to watch out for.
