The success story of Mass Maharaja Ravi Teja’s unique family thriller Irumudi continues on the digital front.
After making a strong impact during its theatrical run with a worldwide gross of over Rs 250 crore, the Shiva Nirvana directorial is now commanding attention on Netflix, where it has secured the No. 1 trending position in India.
Ever since its theatrical release, Irumudi has continued to grow from strength to strength, maintaining its momentum even into its fourth week.
Such sustained performance has become increasingly rare in recent times, making the film’s long theatrical run particularly noteworthy.
The film has emerged as the highest-grossing movie of Ravi Teja’s career and has also established itself among the biggest-grossing regional films.
Ravi Teja set aside his established star image to take on an intense and rustic role, earning widespread appreciation for his performance.
Director Shiva Nirvana showcased his command over emotions while presenting them in an engaging commercial format.
The strong emotional connect, coupled with the film’s commercial treatment, helped Irumudi sustain its theatrical run and build strong repeat value among audiences.
Irumudi is currently available in Telugu, Tamil, Kannada, Malayalam and Hindi, giving audiences across the country an opportunity to discover the film.
Rather than remaining confined to Telugu viewers, the movie is now attracting audiences across different languages.
Its rise on Netflix indicates that the film is maintaining its momentum even after its theatrical run.
Produced by Mythri Movie Makers, Irumudi is emerging as a film that has successfully carried its audience connect from theatres to OTT while expanding its reach to newer sections of viewers.
