Sumanth's mythological mystery thriller Mahendragiri Varahi, directed by Santhossh Jagarlapudi, is gearing up for its theatrical release with the makers eyeing September 11 as the film's release date.
With no major straight Telugu releases currently slated for the same weekend, the film is expected to enjoy a clear runway at the box office, giving it a strategic advantage.
The film has already generated impressive buzz through its intriguing teaser and captivating promotional content, raising curiosity among audiences about its unique blend of mythology, mysticism, and suspense.
The makers have adopted a first-of-its-kind promotional campaign that beautifully reflects the film's spiritual core.
As part of the initiative, Varahi idols have been installed in several theatres across the Telugu states, creating a devotional atmosphere and strengthening the film's connection with audiences even before its release.
The promotional campaign is set to intensify further in the near future, with the team planning a series of updates and innovative promotional activities to build momentum ahead of the film's theatrical arrival.
