As the release of Sumanth’s Mahendragiri Varahi draws closer, the makers have come up with a unique promotional campaign that stands apart from conventional publicity.
The makers are set to install Varahi Devi idols in select theatres across the Telugu states, creating a devotional atmosphere before audiences step into cinemas.
The initiative not only strengthens the film's connection with its central theme but also offers moviegoers a unique theatrical experience even before the screening begins.
Adding significance to the campaign, hero Sumanth, along with the film's team, will launch the first Varahi idol tomorrow at Sree Ramulu Theatre, Moosapet, Hyderabad.
The event is expected to attract both cinema lovers and devotees, making it a memorable promotional activity.
At a time when film promotions are becoming increasingly repetitive, Mahendragiri Varahi has taken a refreshing path by blending devotion with marketing.
With this distinctive campaign creating positive buzz, the film directed by Santhossh Jagarlapudi and produced by Kalipu Madhu and Laxman is now gearing up for its theatrical release.
