Veerabhadrudu, released as Karuppu in Tamil, is surprisingly running well in theatres. In Tamil Nadu as well as the Telugu states, the film has already emerged as a hit.
What makes this success interesting is that it has come despite poor critical reception and extremely mixed word of mouth on the first day.
Though many reviewers gave the film a thumbs down for its content, the collections continued to remain strong without slowing down. So, what exactly worked in favour of the film?
Trade analysts attribute the success to a combination of factors.
Firstly, there has not been a full-fledged mass commercial entertainer of this scale in a long time. Audiences who enjoy larger-than-life action dramas seem to have embraced the film despite its flaws.
Secondly, there is strong sympathy and support for Suriya among fans, as the actor has not delivered a major box-office hit in recent years.
The release issues faced by the film on the first day also appear to have generated additional curiosity and support from audiences.
Above all, exhibitors believe that the Trisha Krishnan factor has significantly boosted footfalls. Her entry scenes are reportedly receiving huge applause in theatres.
Ever since Vijay became the Chief Minister of Tamil Nadu, public attention around Trisha has increased due to speculation surrounding their alleged relationship.
Overall, several unexpected factors seem to have worked in the film’s favour.
