In an industry where loud promotions, aggressive marketing and inflated box office numbers have become common, Mythri Movie Makers has chosen a very different path.
Led by Naveen Yerneni and Ravi Shankar, the banner has built a reputation for being down-to-earth and professional.
Whether they deliver a major blockbuster or go through a less successful phase, the producers maintain the same calm and low-key approach.
Unlike those who use fake posters or exaggerated figures to create hype, Mythri Movie Makers has largely focused on sharing genuine numbers, regardless of how big or small they are.
By allowing their work to speak for itself and treating success and failure with the same maturity, the Mythri camp has shown that commercial success and humility can go hand in hand.
Their recent outing, Irumudi, is running successfully in its second week. The film has turned out to be a massive blockbuster, delivering huge profits to all parties involved.
The makers did not opt for inflated numbers and instead revealed only genuine collections, which has earned appreciation from everyone.
More importantly, Ravi Teja, Shiva Nirvana and the entire team extended their full support by not pressuring the makers to release fake collection posters.
Their approach indeed sets a positive example for the industry and promotes a more honest, healthy and respectful film culture.
