The makers of Peddi have received a major boost from the Andhra Pradesh government, which has granted permission for ticket price hikes and premiere screenings.
As per the government order, the film can hold a special premiere show at 8 PM, with ticket prices fixed at Rs 600.
In addition, ticket rates for the regular run have also been increased, for upto 10 days, with hikes ranging between Rs 100 and Rs 125 depending on whether the screening is in a single-screen theatre or a multiplex.
However, the situation in Telangana remains unclear. The state government is yet to grant permission for either ticket price hikes or special premiere shows.
This has sparked speculation because Chief Minister Revanth Reddy had earlier stated in the Assembly that there would be no special concessions for film releases.
Yet, exceptions have been made in recent cases, leading many to wonder whether Peddi will also receive similar treatment.
Another challenge comes from exhibitors. Theatre owners have reportedly expressed reservations about implementing higher ticket prices, even if the government grants permission.
Their stand is linked to unresolved revenue-sharing disputes with producers. As a result, there is uncertainty over whether the revised prices will actually be enforced at the ground level.
The stakes are high for Peddi, which is said to have been mounted on a massive budget.
Industry observers believe ticket price hikes could play a crucial role in helping the film recover its investment and move toward break-even.
Adding another layer of suspense is the premiere scheduling itself.
The timing of Andhra Pradesh premieres largely depends on Telangana's decision. If Telangana permits paid premieres on the previous evening, Andhra Pradesh is likely to follow suit.
Otherwise, the film may have to release simultaneously in both states according to Telangana's approved schedule.
For now, Peddi remains caught between approvals, industry politics, and commercial expectations.
Peddi stars Ram Charan and Janhvi Kapoor in the lead roles and is directed by Buchi Babu Sana.
The film is one of the most anticipated releases of the year and has generated significant buzz among audiences and the trade alike. It is hitting screens on June 4.
