Mass Maharaja Ravi Teja’s family and action thriller Irumudi is beginning its theatrical journey on an impressive note, with the film recording a notable response in the overseas market.
The movie, directed by Shiva Nirvana, has crossed the $150K mark through advance bookings in North America.
The milestone assumes added significance considering that Ravi Teja’s recent films have not witnessed particularly strong advance sales in the overseas market.
Irumudi has managed to break that trend, with its promotional campaign generating encouraging interest among audiences.
Bookings in Nizam have opened and within short span, the movie came to top trending on BookMyShow. The advance ticket sales will soon open in Andhra Pradesh.
The strong pre-release buzz could translate into a solid opening across Andhra Pradesh and Telangana as well.
What has worked in the film’s favour is the consistency of its promotional content. From the first glimpse to the trailer and songs, every promotional asset has received a largely positive response.
Unlike many films that see mixed reactions during their promotional phase, Irumudi has managed to maintain steady enthusiasm with each new update.
Yesterday, music director GV Prakash Kumar described Irumudi as a classic, a statement that has further amplified curiosity around the film’s content.
With advances already showing encouraging numbers, Irumudi is heading towards its release with considerable momentum.
