Star hero Vijay Deverakonda has officially entered the skincare space with the launch of Unhype, a new skincare brand in which he serves as Co-Founder and Co-Builder.
After making his mark in fashion with Rowdy Wear, the actor is now expanding his entrepreneurial journey with a brand focused on science-backed and accessible skincare solutions.
Sharing the news, Vijay addressed a question fans have been asking him for years.
“For the past few years, many of you have been asking me for advice and suggestions on how to take care of your skin. You have also asked me about the skincare routine I follow and what I do to maintain my skin. I can finally answer those questions now,” he said.
Vijay further revealed that he spent the last nine months building Unhype and chose not to speak publicly about it until he was completely convinced about the products.
“I didn’t speak about this until I was confident that we had created products that met the quality standards I personally believe in. We have taken great care in every aspect, from creating products that are genuinely useful and science-backed to selecting the right ingredients and thoroughly testing them to understand the results,” he said.
He added that affordability and accessibility were equally important while developing the brand.
“After the Unhype products were developed, I personally used them for nine months. Only after being satisfied with the results did I decide to bring the brand to you. I’m happy that we have been able to create products that I believe can genuinely make a difference to our skincare routines,” Vijay said.
With Unhype, Vijay Deverakonda is now adding skincare to his growing list of entrepreneurial ventures.
