Whispers are growing louder in media circles about a once-dominant television news channel that is reportedly going through a difficult phase.
Industry gossip suggests that the channel is struggling financially. There is talk of delays in salary payments, while meeting GST obligations is also said to have become a challenge. However, none of these claims has been officially confirmed by the channel.
The situation is believed to have worsened after the political landscape changed in Andhra Pradesh and Telangana.
With the YSRCP losing power in Andhra Pradesh and the BRS no longer in government in Telangana, many believe the channel’s fortunes have taken a hit.
Insiders claim that the changing political environment has affected advertising revenue, influence and overall business prospects.
For years, the channel enjoyed the reputation of being the undisputed leader in the Telugu news space. Today, however, the conversation is very different.
Whether these reports point to temporary financial stress or a deeper crisis remains to be seen.
For now, the rumour mill continues to work overtime, while the channel has largely remained silent.
