Tamil Nadu Chief Minister Vijay is now inspiring not just political slogans and fan clubs, but also a full-fledged fashion trend.
Popular clothing retail chain The Chennai Silks has started promoting a combo package resembling the black suit-and-white-shirt look sported by Vijay after becoming Chief Minister.
The promotional flyer, which has gone viral on social media, features Vijay’s “CM avatar,” triggering excitement among fans and criticism from some online users.
At the Tirunelveli branch of the store, sales staff say the demand is already visible.
“We offer both options — a combo of black blazer, white shirt and black trouser. Customers also have the option of buying pant and shirt material separately if they want to get it tailor-made,” a salesperson at the store told the media.
The staff member said customers were enquiring not only about the clothes but also about accessories linked to Vijay’s new political image.
“Shoes start from Rs 1,500 and belts from Rs 800,” he added.
The package, priced at Rs 3,999, shows how deeply Vijay’s political rise and screen charisma continue to influence popular culture in Tamil Nadu.
The actor-turned-politician swept to power riding on a massive youth wave and a loyal fan base built over decades in cinema. Political observers say children and young first-time voters were among his strongest campaign ambassadors, often persuading entire families to back the Tamilaga Vettri Kazhagam.
TVK spokesperson Felix Gerald said, “I see the Chief Minister’s attire as that of an executive who has come to perform, and he will do it.”
Vijay’s rise as Chief Minister has also brought a visual shift in Tamil Nadu politics. For decades, the image of a Tamil Nadu Chief Minister was closely associated with the traditional white shirt and veshti worn by leaders across party lines.
Vijay’s choice of formal Western attire — especially the black blazer, crisp white shirt and dark trousers — has clearly broken from that convention.
This change has strongly connected with younger voters.
“I am going to buy this set and wear it for our farewell in Vijay style,” said Manickam, a final-year college student in Tirunelveli.
Interestingly, Vijay’s influence on fashion began even before he took oath as Chief Minister.
During the election campaign, he was regularly seen in a simple white shirt paired with beige trousers. That understated look also became a trend among supporters.
On polling day, hundreds of youngsters turned up at voting booths dressed in similar outfits, proudly identifying themselves with the TVK leader’s style.
The Tirunelveli store says the trend may only be beginning.
“We have sold six sets and expect this to pick up,” the salesperson said.
However, not everyone is amused. While many fans celebrated the promotional campaign online, critics questioned the commercialisation of a sitting Chief Minister’s image and argued that political branding through retail marketing raises ethical concerns.
Still, the viral buzz once again underlines Vijay’s rare crossover appeal, where cinema fandom, political symbolism and youth fashion are blending into a powerful cultural phenomenon in Tamil Nadu.
