Rajamouli has been giving continuous interviews to so-called Hollywood media outlets, many of which function more like independent platforms with limited reach among mainstream American audiences.
American film media has several famous names. Their influence in Hollywood, however, may not be as strong among new-age audiences as their reputation suggests.
Rajamouli’s Varanasi is reportedly creating history even before its release, not only because of its massive production scale but also due to its ambitious publicity strategy.